THE WORLD IS A CANVAS,
POSSIBILITIES ARE ENDLESS.

This is a small compilation of my recent projects
that revolve around creativity, design & technology.

VIRTUAL REALITY

Taking people on a walk through dementia
Google teamed up with Alzheimer’s Research UK in order to increase awareness of dementia and it’s symptoms.
We created three Virtual Reality experiences in 360° so that people could experience dementia in 1st person.
In order to increase reach we also built a website, an app and a live installation at King’s Cross station.
 

PRODUCT INNOVATION

Bringing the Internet of Things to the bathroom
Philips had an insight: People know they should brush their teeth for 2 minutes but they rarely stay brushing so long.
We had an idea: Creating a product that would fill those 2 minutes with useful information based on people’s preferences. Traffic updates, weather reports, calendar meetings, music… All of it while you brush your teeth.

HACKING GOOGLE MAPS

Physical activation in a digital world
In order to showcase the paint catalog of Comex, Mexico’s biggest paint brand, we painted all the houses in three streets named after colors: Violet, Red and Orange, in different tones of said colours. Google Maps cars photographed the streets afterwards and added them to StreetView, creating the first real life paint catalog. The campaign was awarded with Gold and Bronze lions at Cannes festival 2016 in Cyber and Activation.

WRITING A NOVEL

Telling the story of the millennial generation
Wrote and published a contemporary literary fiction novel about the millennial generation’s search for meaning. In order to promote it I was interviewed by media like Vice Magazine, Huffington post and Business Insider. I also launched a guerrilla campaign in key cities, using posters with NFC tags that unlock the first three chapters of the book for readers once tapped.
 

AUTOMATING DATA & CONTENT CREATION

Training and video service for gamers and YouTubers
I co-founded DotaMemories, a company that creates training videos for e-sports professionals of a game called Dota2. We record the games of our players and make highlight videos with realtime data of every important moment of a match. I focused on the UX and building partnerships with professional teams and players. So far we have produced +78.000 videos for +2.000 players.

  

PHOTOGRAPHY

Samples from my exhibitions in Madrid, Berlin and London

DIGITAL AIR DONATION

Share your breath to save the Amazon rainforest

In order to raise awareness in Cop21 about preserving the Amazon rainforest, we created the longest breath, a movement of people donating their air.
People donated their air by recording a video blowing air into the camera of their phones. This air would then fill up a digital balloon that flew together with the other balloons from the Amazon to Paris for the Cop21 in 2016.
The movement was kickstarted by celebrities in Latin America.

UX CONCEPT

A new universe for conversations

Concept for a chat platform with an innovative UX that connects anonymous users based on moods and affinities to have real time conversations in chat or video.
The interface is organic, with the users are represented as molecules that float around and fade in or out when connecting. Their distance towards you determines your affinity match and their color reveals their mood, creating an ever changing universe.